Surfacing perfection is one of those places where luxury Swiss watch manufacturers have a tendency to continue to conquer the rest. Yes, there is an artisan here or a Grand Seiko expert there that’s also obsessed with surfacing details in their particular fashion, but nobody appears to be Greubel Forsey Horlogerie Replica as it pertains to not only always applying enormous amounts of human time per watch, but in also passing the “loupe test. “What’s your “loupe test?” Call it an informal method that fans use to determine the quality of the visible surfaces on a watch such as the case, dialup, and needless to say, movement. “Loupe” is just industry lingo for a small eye-cup design magnifier which has traditionally been used by watchmakers and jewelers who want their hands free whilst scrutinizing small regions under magnification. It’s also how to see little finishing errors and other cosmetic aberrations which may be otherwise a good deal less noticeable with the naked eye.Many watch surfaces may look good when not seen through magnification, and a great deal of watches have some locations which look great under magnification. Few watches, nevertheless, look consistently great under magnification when you inspects the complete range of the watch. It would be erroneous to imply that something made by hand, from carefully polished and shaped components will be mathematically perfect. Nevertheless, in my experience if you are searching for the most amount of perfection under magnification in a classically-themed timepiece, afterward Greubel Forsey watches are going to be on a very short list of products.So next time somebody brings up the question of why Greubel Forsey timepieces average more than $500,000 in retail cost each, simply tell them it’s the cost of owning surfaces in a traditional timepiece look good under magnification. It is a service manufacturers such as Greubel Forsey offer in all of their watches, while it’s a million dollar and master, or a mere, almost $350,000-priced timepiece such as this Greubel Forsey Tourbillon 24 Secondes Vision using a salmon-toned gold dial paired to a platinum-made watch case.
Are we pumped for SIHH 2018 yet? Just like the “holiday shopping season” and beginning around the same time, it seems like the new-product announcements get earlier every year. With still more than a month to go, the 2018 models that we will get to see in Geneva in January have already started coming in. The Salon International de la Haute Horlogerie (SIHH) watch industry trade show, just like its organizing body the Fondation de la Haute Horlogerie (FHH), has continued to grow and evolve each year, adding more brands as well as a day where the show is open to the public for the first time in 2017 – this time around, it will be Friday, January 19th, 2018. Now with a total of 35 brands, SIHH 2018 promises even more variety than in previous years.
You already know that SIHH is one of the two most important events for the watch industry, as its exhibitors – while much fewer than at the biggest industry trade show, Baselworld – represent many major and influential brands, and this is the time of year when they introduce their most important new products. Vis-à-vis Baselworld – where around 300 brands represent the breadth of the watch industry from high-end and mainstream to obscure startups – SIHH has always carefully maintained an image of exclusivity and “prestige.”
So, while a few brands do introduce models in the “mid-level luxury” range that the average person might be able to consider saving up for and possibly actually wearing… you can expect a lot of skeletonization, avant-garde designs, artisanal techniques and haute horology finishing, “high complications,” precious materials, and stratospheric prices. Haute horlogerie is in the name, after all. It has largely been a spectator’s show for fans of high-end watchmaking, but with recent industry trends emphasizing more “down-to-earth” (it’s all relative) models, some balance and variety can at least be hoped for.
SIHH 2018’s 35 Exhibiting Brands
The Richemont Group along with some independent brands long represented the handful of SIHH exhibitors. However, the show’s 2016 edition added a “Carré des Horlogers” section with nine “artisan-creators and independent workshops” and expanded that number in 2017. This year, the Carré des Horlogers brands are up to no fewer than 17, with the primary exhibitors (referred to as “Historic Maisons”) at 18 for a total, again, of 35. The primary exhibitors are joined by Hermes, and the Carré des Horlogers adds five brands with Armin Strom, DeWitt, Ferdinand Berthoud, Élégante by F.P.Journe, and Romain Gauthier. See the full list of exhibitors in the image above.
From a media perspective, Baselworld has tended to spread our resources very thinly in past years with simply too much to cover at once, so with some prominent brands having moved from Baselworld to SIHH, we can hope for some balance between the shows. Around 20,000 visitors are expected this year, and the FHH promises improved facilities and connectivity in order to make our job of bringing you high quality content more efficient – so we’ll see what that’s like in January. That’s just a glimpse into our point of view in preparing for the show.
We’ll continue providing news of new products ahead of the show – if mostly only renders and official product images from the brands with basic information before being able to see the watches in person to photograph and evaluate them in their glorious and gritty reality. SIHH 2018 runs from January 15th to the 19th, and again, the last day is open to the public with tickets on sale at the SIHH website. sihh.org