Jaquet Droz has announced the opening of its first boutique in the Dubai Mall, inviting connoisseurs, collectors and watch aficionados from the Middle East to explore and discover the legacy of the brand. Established 280 years ago, it is one of the oldest and most prestigious Swiss watchmaking brands in the world.
Since its creation in 1738, by Pierre Jaquet-Droz, one of the greatest craftsmen of the 18th century, the brand has been developing crafted collections that stay true to its founder’s legacy for close to three centuries.
© Jaquet Droz
With a refreshed brand campaign – “Some Watches tell Time. Some tell a Story” – Jaquet Droz will take customers on a journey of exclusive timepieces at its new boutique in Dubai Mall and showcase its passion for master watchmaking and time-old watch culture.
The new boutique features an elegant ambience, with sleek lines and a palette of beige, black and grey. Set in a modern and luxurious atmosphere, customers will be able to revel in the brand’s refined style and appreciate the watches that will be presented in a wall showcase. In addition, a structured wall inspired by the stars found in the brand’s logo and the crown of its watches is the finishing touches to the interior design.
© Jaquet Droz
The automata models and the Ateliers d’Art limited editions are especially favored by connoisseurs, who will now be able to leisurely browse an extensive collection and enjoy exclusive dial customizing services. The ‘Ateliers d’Art’ collection which features birds – a theme that was very dear to Jaquet Droz since the 18th century, will also be available at the new boutique.
Attached to the case is one of Jaquet Droz’s most excellent rolled alligator straps at a deep blue to coordinate with the aventurine on the dial. What I really like about the rolled leather look is that there’s no stitching on the surface, which I happen to not like in most cases – especially on more formal or dress watches. Limited to only 28 pieces, I’m rather fond of the pretty looks of the ref. J013014270 Jaquet Droz Grande Seconde Tourbillon Aventurine watch. My only remaining question is whether or not it would find a spot in my wrist… and so I said “perhaps on the right night and below the ideal sky” (wow, that came out so French!) . He irony of this Jaquet Droz Grande Seconde Quantieme view was that it was originally released in steel, as a lower-priced version for the high-end brand. For 2014, Jaquet Droz releases some new variations of the this “calendar” (quantieme) version of its Grande Seconde view in gold in addition to with tooth dials.More so, the 2014 Jaquet Droz Grande Seconde Quantieme Ivory Enamel watches feature brand new moves which Jaquet Droz will utilize to help differentiate their timepieces. Jaquet Droz is a portion of the Swatch Group and received high-end moves from the group, but beginning with this new collection, the moves will be much nicer with better specs and a better visual aesthetic.So let me start by discussing the movements used at the Jaquet Droz Grande Seconde Quantieme Ivory Enamel watches. The larger and smaller diameter versions of the watch will have the identical movement, which will have an automated rotor at a metal to match the situation (either 18k red or white gold). The motion is the Jaquet Droz grade 2660Q2. P automatic using a silicon hair spring and double power reserves. The decoration is impressively nice and the work on the automated rotor is very fantastic. This is actually the direction Jaquet Droz had to go in order to help rank not their designs, but their movements for the high-end customer.
Mr. Christian Lattmann, CEO of the brand, said: “We are delighted to open our first independent boutique in Dubai Mall – the home to the world’s leading luxury brands and one of the largest shopping centers in the world. With a large number of watch connoisseurs and collectors, the Middle East represents a key market for Jaquet Droz Swiss Watch Replica and we are pleased that our discerning customers will be able to browse our extensive collection of timepieces in the comfort and luxury of our exclusive new address in Dubai.”
© Jaquet Droz
With 280 years of legend combined with exquisite craftsmanship and history, the new boutique promises to be a delight for watch enthusiasts. The collection will showcase Jaquet Droz’s extreme precision of the art of watchmaking and its relation to the mysteries of the universe and its infinite possibilities.